Chatbots telling us what we want. Robots making our coffee. Baristas reduced to smiling servers. If Starbucks and other brands get their way, this is the future: a frictionless, interactionless, lifeless coffee experience.
I'm a coffee writer and creator of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry. Ask me about coffeewashing. It's pronounced Fin (he/him)
The past year of climate shocks and surging coffee prices has felt portentous. Without significant investment and industry cooperation, coffee’s future seems increasingly uncertain.
Coffee brands love to tout their ethics and human rights policies, yet the supply chain is still built on poverty. At some point, we have to judge the industry not by what it says but by its actions.
