Chatbots telling us what we want. Robots making our coffee. Baristas reduced to smiling servers. If Starbucks and other brands get their way, this is the future: a frictionless, interactionless, lifeless coffee experience.
I'm a coffee writer and creator of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry. Ask me about coffeewashing. It's pronounced Fin (he/him)
The coffee industry loves “community”, but it doesn’t always love the solidarity that the word signifies. Nowhere is this more obvious than in its reaction—or lack thereof—to the genocide in Gaza.
Companies in the Global North capture most of the profits generated along the coffee supply chain. But farmer-owned coffee roasters offer a more equitable model—and a path forward for the industry.
Baristas and other hourly coffee workers are undervalued and underpaid—but they are far from unskilled, despite what the pernicious stereotypes suggest.
Coffee companies love to fund projects that look good in press releases and impact reports. However, corporate philanthropy is mostly a shield to deflect criticism, protect power, and avoid regulation.
