How To Save Coffee: Lessons From the Degrowth Movement
Coffee is increasingly at risk from the climate crisis, and corporate-driven incremental change won’t save it. The theory of degrowth offers hope for a better world and a fairer coffee industry.
For paid subscribers to The Pourover. These pieces offer extra analysis and opinion around major stories in coffee.
For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
For paid subscribers: deleted scenes from last week's lexicon. Musings on the words "Sustainability", "Specialty", and the old-school buzzwords like "Artisan" and "Gourmet".
For paid subscribers: I’ve written before about Starbucks’ myriad climate issues, but now conservative activist shareholders are trying to weaponise those failings in service of a climate denialist goal.
For paid subscribers: Recent stories show the dangers of building too much of a coffee company’s image around its founder’s personality. When things go wrong, it can blow back on the brand.
For paid subscribers: some thoughts on the loss of USAID funding for coffee research, and the possibly misguided hope that corporations will step up.
For paid subscribers: analysis of the latest breakdown in contract negotiations between Starbucks and its union.
A newsletter about coffee—its culture, politics, and how it connects to the wider world.