Denver’s Amethyst Coffee closed in 2022, two years after raising prices to better compensate staff. But that doesn’t mean the project was a failure—in fact, it still offers lessons for the industry today.
For paid subscribers: What do Naomi Campbell, Tom Brady, Sydney Sweeney, and Ice-T have in common?
For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
Big media publications love coffee health news. As I explored in more depth in last week’s article, these stories garner easy clicks and shares for news organisations that are always struggling for revenue.
In that piece, I briefly mentioned a recent study that linked drinking coffee to healthier aging in women, a story that received an unusually large amount of media coverage. Coffee health studies generally do quite well, usually being picked up by a few outlets before I inevitably write about them for Fresh Cup, but this one was different.
For paid subscribers: What do Naomi Campbell, Tom Brady, Sydney Sweeney, and Ice-T have in common?
For paid subscribers: Nestlé is exploring a sale of Blue Bottle, and Luckin is reportedly interested. With such different approaches to coffee, however, it’s worth asking the question: why?
For paid subscribers: Coffee is increasingly used to burnish the United Arab Emirates’ international image. Now it is being supercharged by merging with the popularity of the Dubai chocolate trend.
For paid subscribers: Blue Bottle used carbon offsets and a focus on “emissions intensity” to go carbon neutral, but its total emissions increased quite significantly. Should this "achievement" be celebrated?
Deeply researched articles exploring all the ways coffee connects to politics, history, and culture—delivered direct to your inbox
