Musk and Trump’s ‘Plutocratic Coup’ Could Upend the Coffee Industry
Donald Trump and Elon Musk are bulldozing the U.S. government. While nothing is certain, the impact on the coffee industry is already significant.
Coffee News Roundup: Week Ending October 4th
Starbucks, deforestation, and a tea vs coffee head-to-head—it’s all going on this week.
Read more on all these stories over at Fresh Cup Magazine:
I wrote a new feature for Fresh Cup, a profile of a man named Winter who has spent the last 27 years trying to visit every single Starbucks on earth: It’s Impossible to Visit Every Starbucks On Earth—But One Man Is Trying Anyway
While once achievable, the sheer scale and speed of the company’s growth now makes visiting every store an impossible challenge. Starbucking, as Winter refers to it, has taken him to 70 countries, bankrupted him, and turned him into a minor celebrity. I had a long talk with him (while he visited a Starbucks at the same time!) and he’s just a fascinating person:
“A lot of people do believe that real life is having a job, getting married, buying a house, having kids. I see that as fairly arbitrary … When somebody says Starbucking is pointless, I turn around and say, ‘Point to something, anything, that other people are doing that is not pointless.’”
This was such a fun article to research and write, so I hope you check it out!
Until next week, it’s goodbye from Merlin:
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