The $10 Latte is Coming—But Who Will Buy It?
A complex web of pressures, from climate change to tariffs, are pushing up coffee prices. But the industry has a challenge: How to communicate necessary price rises to consumers without scaring them off.
Another busy week of coffee news, including:
For more on all these stories, plus why unionized Blue Bottle Coffee workers went on strike for exactly seven minutes and 59 seconds, check out the full Roundup over at Fresh Cup Magazine:
My previous piece about pesticides in coffee 👆
On Friday, paid subscribers will receive exclusive first access to my interview with U.S. barista champion and YouTuber Morgan Eckroth of MorganDrinksCoffee (upgrade to paid here to receive it too!).
Until then, a sad note to end on:
Long-time readers will know Merlin, the ancient neighbourhood cat who frequented this Monday newsletter. Unfortunately, we heard a few days ago that Merlin passed away—she was very old, and mostly blind and deaf by this point, but it was still sad. She lived next door but basically owned the whole neighbourhood: patrolling the streets of our little town, getting fed at every shop, and beating up any dogs that were unlucky enough to cross her path.
She was great, and we'll miss her. So here's a final Merlin goodbye, in one of her favourite positions keeping an eye on things:
Thanks for reading The Pourover!
A newsletter about coffee—its culture, politics, and how it connects to the wider world.