For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
Coffee is always in the news, from health studies to novel products to stunt job postings. But what do these “earned media” stories tell us about the motivations behind such coverage?
Another week of coffee news coming at your inbox, including:
Cxffeeblack is beginning the second phase of its ambitious Barista Exchange Program: after taking a group of U.S. baristas to Africa in 2023 to learn about coffee’s history and visit coffee farms during harvest, the Memphis-based coffee and lifestyle company is now bringing a group of African baristas stateside to learn from and experience U.S. coffee culture.
Should you tip at the coffee shop? It’s been a point of discussion for several years, and some Brooklyn cafes have now taken the decision out of customers’ hands—removing the option to tip from their checkout process entirely.
Workers at Quills Coffee in Louisville, Kentucky, have unionised—but while many unions face long and acrimonious fights for recognition, the Quills CEO voluntarily recognised the union straight away. See how easy that was?
Read more on all these stories—plus some potentially good coffee health news—over at Fresh Cup Magazine:
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.
