For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
Coffee is always in the news, from health studies to novel products to stunt job postings. But what do these “earned media” stories tell us about the motivations behind such coverage?
Coffee companies are raising money to assist those affected by the wildfires on Maui
The quality of natural-processed coffees from Brazil has improved to the point that they are passing the Intercontinental Exchange’s gradings and being used to settle arabica contracts on the commodity C market
And hard coffee is back, baby: Dunkin’ is launching a new line of “spiked” coffee and tea ready-to-drink beverages, nearly a year after the demise of PBR’s hard coffee.
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.
Fionn Pooler
