The $10 Latte is Coming—But Who Will Buy It?
A complex web of pressures, from climate change to tariffs, are pushing up coffee prices. But the industry has a challenge: How to communicate necessary price rises to consumers without scaring them off.
Happy Birthday, Starbucks union!
EU regulators agree a new law to prohibit the purchase of deforestation-linked coffee, Dublin’s 3FE launches the “KeepCup but for beans”, and new research shows that coffee wakes you up. Incredible, I know. Plus, it’s a year since the Starbucks union launched.
Read the full Roundup over at Fresh Cup Magazine:
See you Friday for a new article, and in the meantime it’s goodbye from me and goodbye from (an angry-looking) Merlin
A newsletter about coffee—its culture, politics, and how it connects to the wider world.