For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
Coffee is always in the news, from health studies to novel products to stunt job postings. But what do these “earned media” stories tell us about the motivations behind such coverage?
Liberica, a newly rediscovered coffee species, could help the industry combat climate change. Meanwhile, Hawaiian officials mull releasing a tiny parasitic wasp to fight the coffee berry borer beetle, and workers at Intelligentsia in Chicago have ratified their first contract, a process that took less than two months.
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.
