The $10 Latte is Coming—But Who Will Buy It?
A complex web of pressures, from climate change to tariffs, are pushing up coffee prices. But the industry has a challenge: How to communicate necessary price rises to consumers without scaring them off.
Iced Americanos are so popular in Korea that they’ve coined their own proverb: “Even if I freeze to death, iced Americano!” Plus, Kentucky is the focus of the US Department of Labor’s efforts to recover back wages for baristas, and coffee might lower your blood pressure. Or it might not. Hard to say.
Read the whole Roundup over at Fresh Cup Magazine:
I’ll be back with another full-length piece this Friday, but until then it’s goodbye from this week’s guest star Jun, who doesn’t seem to be happy with the Michigan weather:
A newsletter about coffee—its culture, politics, and how it connects to the wider world.