The Never-Ending Tariff Story
For paid subscribers: Donald Trump’s latest arbitrary tariff threat, this time against Brazil, has once again enveloped the coffee industry in chaos and uncertainty. When will it end?
Starbucks launches a Howard Schultz original, the Oleato (basically just adding a spoonful of olive oil to various drinks) in an attempt to woo skeptical Italian customers. Meanwhile, coffee harvests in Central America are at risk due to lack of workers, and Intelligentsia closes two recently-unionized cafes in Chicago citing slow business and expiring leases.
Read the whole thing over at Fresh Cup Magazine:
I’ll be back with a new feature on Friday, but until then it’s goodbye from a very determined-looking Merlin:
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