The $10 Latte is Coming—But Who Will Buy It?
A complex web of pressures, from climate change to tariffs, are pushing up coffee prices. But the industry has a challenge: How to communicate necessary price rises to consumers without scaring them off.
Running coffee prints through the system (I assume).
Another week full of coffee news, such as:
Read the full Roundup over at Fresh Cup Magazine:
If you missed it, you can check out my latest piece concerning the coffee industry’s myopic focus on shipping issues while Gaza and Yemen are bombed:
And until next week, here’s Merlin—apparently taken on a Nokia 3310.
A newsletter about coffee—its culture, politics, and how it connects to the wider world.