The $10 Latte is Coming—But Who Will Buy It?
A complex web of pressures, from climate change to tariffs, are pushing up coffee prices. But the industry has a challenge: How to communicate necessary price rises to consumers without scaring them off.
“We had to think of another way to support our farmers.”
This week in coffee:
Read the full Roundup over at Fresh Cup Magazine:
In case you missed it, here’s my latest Pourover piece:
I’ll be back next week, but until then here’s a very purposeful Merlin on the march:
A newsletter about coffee—its culture, politics, and how it connects to the wider world.