For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
Coffee is always in the news, from health studies to novel products to stunt job postings. But what do these “earned media” stories tell us about the motivations behind such coverage?
This week, the coffee news features such exciting stories as:
Consumers think sustainability initiatives have been good for farmers. Farmers don’t.
The organization that tracks how much coffee is stored in US port warehouses suddenly stopped publishing that data, leaving analysts, traders, and roasters in the dark.
Italy’s “hallowed coffee culture” is being eyed up by international coffee brands eager to expand into a country not known for being welcoming to international coffee brands.
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.
Fionn Pooler
