The $10 Latte is Coming—But Who Will Buy It?
A complex web of pressures, from climate change to tariffs, are pushing up coffee prices. But the industry has a challenge: How to communicate necessary price rises to consumers without scaring them off.
A day delayed due to Memorial Day (which I, being in Scotland, completely forgot about), here’s this week’s coffee news. Featuring:
Read the whole Roundup over at Fresh Cup Magazine:
I’ll be back Friday with a new article, but until then it’s goodbye from Merlin:
A newsletter about coffee—its culture, politics, and how it connects to the wider world.