The $10 Latte is Coming—But Who Will Buy It?
A complex web of pressures, from climate change to tariffs, are pushing up coffee prices. But the industry has a challenge: How to communicate necessary price rises to consumers without scaring them off.
Lots of little stories in the coffee world this week, so I did a speedrun through some of the more interesting ones, including:
And lots more, including new (hopefully more sustainable) packaging options and some health news about coffee thickening the macular retinal nerve fiber layer—which is good.
Read the whole Roundup over at Fresh Cup Magazine:
I’m taking a wee break so no article this Friday, but I’ll be back probably next week with a new interview. Until then, here’s Merlin guarding the alley:
A newsletter about coffee—its culture, politics, and how it connects to the wider world.