For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
Coffee is always in the news, from health studies to novel products to stunt job postings. But what do these “earned media” stories tell us about the motivations behind such coverage?
Should barista competitions allow alternative milk? Plus, those menu hacks you saw on TikTok are just funneling more money to Starbucks, and World Coffee Research launches a new breeding program to save coffee from climate change.
Follow the link below to read the full article via Fresh Cup Magazine:
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.
