For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
Coffee is always in the news, from health studies to novel products to stunt job postings. But what do these “earned media” stories tell us about the motivations behind such coverage?
This week’s Roundup features several old favorites: an interesting Bloomberg look at the data behind this past year’s Starbucks unionization push, a report that says the big coffee buyers are buying more sustainable coffee, and Nespresso something something recycling something sneakers something coffeewashing something.
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.
