For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
Coffee is always in the news, from health studies to novel products to stunt job postings. But what do these “earned media” stories tell us about the motivations behind such coverage?
This week on the Coffee News Roundup: the big US chains are doing fine, a new tool to encourage more equitable coffee buying, and Starbucks is once again extending benefits—as long as you’re not in the union.
Read about all this and a fairly odd coffee-health study in Fresh Cup Magazine:
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.
