For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
Coffee is always in the news, from health studies to novel products to stunt job postings. But what do these “earned media” stories tell us about the motivations behind such coverage?
From beautiful Michigan, it’s the roundup of the Roundup.
This week, in coffee news:
An important (and sometimes startling) insight into the problems and potential solutions surrounding coffee-linked migration.
In Seattle, Starbucks and union organizers face off in a court hearing over contract negotiation rules that could prove pivotal to the workers’ ongoing unionization efforts.
A new survey shows that coffee is more popular than tea in the UK for the first time.
And Blue Bottle Coffee announced its “high-level roadmap” to carbon neutrality by 2024, much of which hinges on carbon offsets (Greenpeace has labelled carbon offsets “a scam”).
If you missed it, my latest Pourover article focuses on a farmer with a simple and affordable redistribution plan who has so far struggled to find industry backing:
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.
Fionn Pooler
