For paid subscribers: A look at what makes coffee health studies so attractive to news organisations and readers, and how such stories also benefit the coffee industry.
Coffee is always in the news, from health studies to novel products to stunt job postings. But what do these “earned media” stories tell us about the motivations behind such coverage?
My first Coffee News Year in Review for Fresh Cup Magazine is a big one, featuring an ascendant labor movement, the entanglement of the coffee industry with global geopolitics, and a whole bunch of pretty explicit coffeewashing.
Of course the most important question—was coffee good for you in 2022?—is also addressed.
I'm the creator and writer of The Pourover. Based in Scotland, I have over a decade of experience in the specialty coffee industry as a barista, roaster, and writer. Ask me about coffeewashing.
